Uzbekistan's tourism and cultural potential presented in Beijing

A presentation dedicated to the culture and tourism potential of Uzbekistan was held at the Embassy of our country in Beijing.

The event was attended by more than 300 guests - representatives of Chinese ministries and departments, large travel companies, cultural organizations, media, bloggers, foreign diplomats and compatriots.

During the presentation, it was noted that in recent years, the tourism sector in Uzbekistan has been actively developing and is becoming one of the drivers of sustainable economic growth. The participants were provided with information about the reforms being implemented in the tourism sector in our country, favorable conditions created for foreign tourists, as well as tourism opportunities and destinations.

It was announced that from June 1, 2025, a 30-day visa-free regime will come into force between Uzbekistan and China.

As part of the event, a master class on cooking Uzbek pilaf was organized, as well as a cultural program with the performance of national melodies and dances. Representatives of China were presented with a special magazine dedicated to Uzbekistan.

President of China Silk Road Culture Development Company Haina Zan Hongyan:

- I am very pleased to take part in the presentation organized today at the Embassy of Uzbekistan to demonstrate the cultural and tourism potential of your country.

The event was a great success. The Chinese guests had the opportunity to learn more about the unique tourism opportunities, beautiful culture and traditions of your country.

Uzbekistan is a country with a centuries-old history and rich culture. In this regard, we have translated and published many Uzbek works into Chinese to help strengthen friendly ties between our peoples.

During the presentation, we also witnessed the preparation of pilaf, considered the king of Uzbek national cuisine, which is distinguished by its sophistication and refinement.

I hope that in the future, more Chinese will choose Uzbekistan for travel.

Deputy Director of the China Consumer Protection Foundation Ruan Dansheng:

- The introduction of a visa-free regime between Uzbekistan and China since June of this year is of great importance for the development of exchanges between our peoples and the increase in the flow of tourists.

Our foundation will continue to do more to develop cooperation between Uzbek and Chinese enterprises.

Director of the Beijing Association of Foreign Culture and Trade Chi Lu:

- Uzbekistan pays special attention to strengthening cooperation with China in the field of tourism.

In order to widely promote the tourism potential and strengthen ties between representatives of the tourism sector of the two countries, 2025 has been declared the "Year of Tourism of Uzbekistan" in China.

During today's event, we learned that various cultural, tourism and economic events are being held in Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Tianjin, Shenzhen, Chengdu, Chongqing, Qingdao, Urumqi, Kashgar and many other cities as part of this Year.

We also learned that Uzbekistan is actively implementing standards aimed at creating a favorable environment for Chinese tourists, namely the “China Friendly” system, and that as part of this initiative, Chinese menus, signs and pointers are being installed in airports, hotels and restaurants.