The tourism potential of Uzbekistan is being broadcast on the big screens of Beijing

A video dedicated to Uzbekistan is shown on a large 3D LED screen located in the large Solana shopping and entertainment center in Beijing.

This project was implemented by the Embassy of Uzbekistan in China in cooperation with the Tourism Committee of the Ministry of Ecology, Environmental Protection and Climate Change of our country.

The Solana Shopping and Entertainment Center, opened in 2008, is visited daily by more than 100,000 Chinese and foreign guests. In 5 days, this video dedicated to Uzbekistan was shown almost 3 thousand times and was watched by about 600 thousand visitors. Thus, the general public of China and the guests of the Celestial Empire had the opportunity to get acquainted with the tourist potential of our country, its rich history and culture.

In order to promote the rich cultural and tourist potential of our country, such videos are planned to be shown in different cities of China.

Director of Beijing Yuanjingjie Media Co., LTD Li Shusheng:

- A video dedicated to the rich tourism potential and wonderful culture of Uzbekistan is being shown for the first time in a large shopping mall in Beijing.

Thousands of Chinese and foreign tourists visit this place every day. After watching the video, they get an idea of your country and its tourism opportunities. Today, Uzbekistan is becoming one of the most popular destinations among Chinese tourists.

The rich culture of your country, the uniqueness of historical monuments, and the variety of national dishes are of great interest. People in China are discovering a New Uzbekistan.

It is encouraging that a 10-day visa-free regime has been introduced in Uzbekistan for citizens of China and other countries.

We are ready to continue cooperation in promoting the tourism potential of Uzbekistan. I hope that in the future we will show similar videos on other big screens in Beijing.